Hey check my new blog out that is strictly business purposes only. I believe that it could be very beneficial really to anyone so feel free to check it out and let me know what you think.
My wordpress account
Tuesday, September 30, 2008
My Story
The beginning, I was born December 4th, 1984 in Seoul, South Korea. I lived there for all of about 3 months before leaving for the North Branch, MI, US. In case you were wondering and don't laugh cause I have heard this before, yes I am asian. Don't laugh, oh no, I hear this regularly comments like "Are you Asian?" or "Are you Indian?" I am sorry but I thought the eyes give it away lol. Some people...
Anyways once I was 3 months old I came to the North Branch, MI a small primarily agricultural town predominantly Caucasian. Okay really all Caucasian, yeah it was definitely interesting growing up there. I managed easily though, most of my friends being white were friends that I have had since I was in crib so none of them thought any different of me. As I am sure you are wondering, yes I was adopted by Caucasian parents. They were some of the best parents and don't regret any aspect of my life at all.
School went well for me I always received good grades, I graduated from High school with a 3.7 grade point average. Maybe not the best but not the worst either... Throughout high school I saw inequalities in life in general and I wanted to change things. Naturally I felt that to become a lobbyist/ lawyer would be the best way to do that. So I skewed all my classes torwards that type of career taking, "You and the Law", "Impromptu classes", "Speech", and "History" classes.
After graduating from high school, I decided to go to the University of Michigan to pursue my Law degree. As life has it things don't always go the way they are planned. Eventually after working fulltime, going to school fulltime, and not sleeping fulltime I quite after the completion of my first year.
At that point I decided to join the United States Navy, lol, yeah, yeah I know. Its horrible, the people treat you like crap, its the military! Regardless though I had a good time and would recommend it to any single kid without any girlfriend or kids! The military is not the place to have a family trust me I have seen some shit!
But above all the bull that is our military it was a good experience. I mean who at 23 years old can say that they have been to UAE (United Arab Emirates), France, Italy, Spain, Cyprus, Jordan, Egypt, Costa Rica, Bahamas, Panama, Lebanon, and a few others that I am forgetting. Not only that though I met some amazing people, made lasting friendships, and gained life experience!
Above all else though I met a girl! Wow, I can hear all the thoughts going through your mind now lol. Yep, I got bit by the love bug, damn that bastard! No all jokes aside it was a good thing, I learned a lot about love sharing, being there for a person, be being that one! Which leads me to my next topic, after almost a year and a half of dating I went deployment in June of 2006. About two weeks in I receive a startling statement while checking in with my now ex-girlfriend. "Baby, I am pregnant, were going to have a baby!" Wow, definitely wasn't planned but either way I wasn't mad.
My son is now a year and half, I am a single dad. Its a lot of work yes but he makes every second of it worth it. Don't get me wrong is one helion, just like I was. Brings to mind a saying, "What goes around comes around." lol. Either way though through his crying for no reason, doing things he is not supposed to, doesn't matter, because once I see him come up to me with those arms lifted up and I pick him up and hold him close and see that peaceful, innocent, and beautiful face nuzzled close on my shoulder ready to fall asleep nothing else matters. Not my job, friends or anything else because that is mine and his only!
He was born February 25th, 2007 weighing 6lbs. 8oz. and measuring 19in. long. His name is Kylar Ray Yoon Bird. Kylar I came up with, Ray was his moms idea my grandpa's middle name and Yoon is the beginning of my Korean name Yoon Young Kim. He is the best thing that has ever happened to me! So ladies its sort of a package deal, sorry.
After completing my four year in the Navy on November 27th, 2007 I came back home to good ole North Branch, Michigan. Now I work at a small company called RLM Industries Inc., an investment casting company. I currently head the Advertising, Marketing and Sales portion of the company. I love what I do and despite having no degree and no prior experience I feel like I catch on quick and have a natural nack for this industry. I do a lot of graphic art design work using Adobe Illustrator CS3 awesome program, Analyze and develop marketing strategies, develop ideas and content for numerous print advertising materials and our website content, I also do procurement work still in the prestages though.
In addition to that I do contract work for two other companies. They will not be available for a while because I want to have permission to post content about them before proceeding but one is a log home builder and the other is a wedding photographer. I will be posting designs though that I have done for them with their contact and any identifiable content xxx out until I have gained written permission.
I try to stay busy, I like doing this so I have decided to pursue my Associates degree in Marketing management with a minor in communications or computer programming possibly.
Anyways once I was 3 months old I came to the North Branch, MI a small primarily agricultural town predominantly Caucasian. Okay really all Caucasian, yeah it was definitely interesting growing up there. I managed easily though, most of my friends being white were friends that I have had since I was in crib so none of them thought any different of me. As I am sure you are wondering, yes I was adopted by Caucasian parents. They were some of the best parents and don't regret any aspect of my life at all.
School went well for me I always received good grades, I graduated from High school with a 3.7 grade point average. Maybe not the best but not the worst either... Throughout high school I saw inequalities in life in general and I wanted to change things. Naturally I felt that to become a lobbyist/ lawyer would be the best way to do that. So I skewed all my classes torwards that type of career taking, "You and the Law", "Impromptu classes", "Speech", and "History" classes.
After graduating from high school, I decided to go to the University of Michigan to pursue my Law degree. As life has it things don't always go the way they are planned. Eventually after working fulltime, going to school fulltime, and not sleeping fulltime I quite after the completion of my first year.
At that point I decided to join the United States Navy, lol, yeah, yeah I know. Its horrible, the people treat you like crap, its the military! Regardless though I had a good time and would recommend it to any single kid without any girlfriend or kids! The military is not the place to have a family trust me I have seen some shit!
But above all the bull that is our military it was a good experience. I mean who at 23 years old can say that they have been to UAE (United Arab Emirates), France, Italy, Spain, Cyprus, Jordan, Egypt, Costa Rica, Bahamas, Panama, Lebanon, and a few others that I am forgetting. Not only that though I met some amazing people, made lasting friendships, and gained life experience!
Above all else though I met a girl! Wow, I can hear all the thoughts going through your mind now lol. Yep, I got bit by the love bug, damn that bastard! No all jokes aside it was a good thing, I learned a lot about love sharing, being there for a person, be being that one! Which leads me to my next topic, after almost a year and a half of dating I went deployment in June of 2006. About two weeks in I receive a startling statement while checking in with my now ex-girlfriend. "Baby, I am pregnant, were going to have a baby!" Wow, definitely wasn't planned but either way I wasn't mad.
My son is now a year and half, I am a single dad. Its a lot of work yes but he makes every second of it worth it. Don't get me wrong is one helion, just like I was. Brings to mind a saying, "What goes around comes around." lol. Either way though through his crying for no reason, doing things he is not supposed to, doesn't matter, because once I see him come up to me with those arms lifted up and I pick him up and hold him close and see that peaceful, innocent, and beautiful face nuzzled close on my shoulder ready to fall asleep nothing else matters. Not my job, friends or anything else because that is mine and his only!
He was born February 25th, 2007 weighing 6lbs. 8oz. and measuring 19in. long. His name is Kylar Ray Yoon Bird. Kylar I came up with, Ray was his moms idea my grandpa's middle name and Yoon is the beginning of my Korean name Yoon Young Kim. He is the best thing that has ever happened to me! So ladies its sort of a package deal, sorry.
After completing my four year in the Navy on November 27th, 2007 I came back home to good ole North Branch, Michigan. Now I work at a small company called RLM Industries Inc., an investment casting company. I currently head the Advertising, Marketing and Sales portion of the company. I love what I do and despite having no degree and no prior experience I feel like I catch on quick and have a natural nack for this industry. I do a lot of graphic art design work using Adobe Illustrator CS3 awesome program, Analyze and develop marketing strategies, develop ideas and content for numerous print advertising materials and our website content, I also do procurement work still in the prestages though.
In addition to that I do contract work for two other companies. They will not be available for a while because I want to have permission to post content about them before proceeding but one is a log home builder and the other is a wedding photographer. I will be posting designs though that I have done for them with their contact and any identifiable content xxx out until I have gained written permission.
I try to stay busy, I like doing this so I have decided to pursue my Associates degree in Marketing management with a minor in communications or computer programming possibly.
Monday, September 22, 2008
Marketing conference notes
General notes from Marketing conference:
1. SEO success Pyramid
a. The foundation
i. Commitment- team must be fully engaged in executing your plan.
b. Planning-
i. What’s your goals, how will you meet them
c. Product/service
i. Have a unique product
d. Education- always keeping up with the changing methods.
e. Patience- Things aren’t going to happen overnight
f. Design & usability-User friendly website
g. Analytics
i. Google
h. Tools- Knowing how to interpret the data analytics
i. Social local findability- Viral marketing and networking
j. Reputation management- shaping the consumers ideas and minds
k. Buzz word/word of mouth- Getting attention
l. Trust- search engine build trust etc.
2. SEO
a. The goals of SEO
i. Get more qualified visitors to your website. i.e. targeting the right prospects and not marketing to the masses.
ii. ROI-SEO increased ROI by 140%, Usability 180%, Analytics 900%
3. Destination SEO
a. About going somewhere, it is the objective for your company’s website.
b. Exposure-allows more traffic and interest
c. Seven building blocks of destination
i. Expert information
1. Actual information that the person wants to know about relevant to your company
ii. Types of information
1. Sales & marketing
2. Non-marketing information
a. Product comparison
b. Product reviews
c. Tutorials
d. Company information
iii. Usability
1. Making sure that your website doesn’t have excessive confusing information. The user should be able to know where to go next where to click.
iv. Website design
v. Unique value proposition
1. What makes you different from everyone else that is in your market
2. Answers for the prospective customer the question why you?
3. Find something that puts you out there
vi. Time presence
1. Search look for how long you have been in the business and also looks at your rankings.
2. Getting testimonials
vii. Voice
1. Being able to set yourself apart. Be a unique person that people will respond to don’t be the whole will make your business better. (Make sure that you are consistent)
viii. All these blocks display trust and credibility.
ix. Always have to be essential to the customer in order to be on top.
4. Social networking (Sagerock.com) Sage Lewis
a. Ning- is a social networking website, that he likes using that is a good website for social networking
b. It is like a myspace or facebook but on the micro level.
c. The idea is to put a twist and make your product into something that is interesting.
d. Ning, maybe something that we may want to look into as far as making it into a marketing tool
e. linked in, check this website. (www.linkedin.com)
f. Use videos host them on youtube.com and put links into them to the website to increase overall traffic and interest.
g. Check the website Sage, also. Speaker a huge emphasis on this site.
h. Possibilities of putting customer video testimonies on the website possibly also on the newsletters
i. Also check out twitter website building a community, zappos
5. Creating great content
a. Leading professionals say that creating great content is the best way to SEO
b. 2-3 Key phrases per page,
c. around 250 words per page, depending on the page and content
d. Place key phrases in headlines, subheadlines, and hyperlinks
e. Sprinkle the keyphrases through the copy where they fit and make sense.
6. Blogging for business
a. Ideally the largest users are the younger age group.
b. Older individuals are not doing as much blogging.
c. 2 main characteristics
i. create & publish content
ii. feedback and collection of feedback
d. build awareness
e. establishing your expertise
i. search engine friendly
ii. Linking
iii. Create the conversation
f. Linking is a huge way of getting your blog exposure.
g. Identifying your target market and then finding a way of getting into the eyes of those people. Being able to relate with our customers will help us get more traffic, leads, interest and sales revenues.
i. In having identifiable ways of measuring success and having known ROI will be a must. We must know that investing the money in this will be worth it i.e. ROI.
ii.
h. Creating blogs will help to bring attention interest to the company
i. Using blog as an instant damage control
7. Impact branding for small businesses
a. Branding is not aboutn getting your prospects to choose you over the competition. But about getting you to be viewed as the only viable solution.
i. Having a brand means being the strongest product service available in the industry.
ii. Branding for small businesses needs to focus on market niches.
iii. Your company doesn’t have to be big but the idea does.
iv. Highlight the value and not the company
v. Don’t well what you do but why it would be valuable to the customer
vi. A lot of the branding has major possibilities for us but there will be big mental obstacles to actually implement.
1. SEO success Pyramid
a. The foundation
i. Commitment- team must be fully engaged in executing your plan.
b. Planning-
i. What’s your goals, how will you meet them
c. Product/service
i. Have a unique product
d. Education- always keeping up with the changing methods.
e. Patience- Things aren’t going to happen overnight
f. Design & usability-User friendly website
g. Analytics
i. Google
h. Tools- Knowing how to interpret the data analytics
i. Social local findability- Viral marketing and networking
j. Reputation management- shaping the consumers ideas and minds
k. Buzz word/word of mouth- Getting attention
l. Trust- search engine build trust etc.
2. SEO
a. The goals of SEO
i. Get more qualified visitors to your website. i.e. targeting the right prospects and not marketing to the masses.
ii. ROI-SEO increased ROI by 140%, Usability 180%, Analytics 900%
3. Destination SEO
a. About going somewhere, it is the objective for your company’s website.
b. Exposure-allows more traffic and interest
c. Seven building blocks of destination
i. Expert information
1. Actual information that the person wants to know about relevant to your company
ii. Types of information
1. Sales & marketing
2. Non-marketing information
a. Product comparison
b. Product reviews
c. Tutorials
d. Company information
iii. Usability
1. Making sure that your website doesn’t have excessive confusing information. The user should be able to know where to go next where to click.
iv. Website design
v. Unique value proposition
1. What makes you different from everyone else that is in your market
2. Answers for the prospective customer the question why you?
3. Find something that puts you out there
vi. Time presence
1. Search look for how long you have been in the business and also looks at your rankings.
2. Getting testimonials
vii. Voice
1. Being able to set yourself apart. Be a unique person that people will respond to don’t be the whole will make your business better. (Make sure that you are consistent)
viii. All these blocks display trust and credibility.
ix. Always have to be essential to the customer in order to be on top.
4. Social networking (Sagerock.com) Sage Lewis
a. Ning- is a social networking website, that he likes using that is a good website for social networking
b. It is like a myspace or facebook but on the micro level.
c. The idea is to put a twist and make your product into something that is interesting.
d. Ning, maybe something that we may want to look into as far as making it into a marketing tool
e. linked in, check this website. (www.linkedin.com)
f. Use videos host them on youtube.com and put links into them to the website to increase overall traffic and interest.
g. Check the website Sage, also. Speaker a huge emphasis on this site.
h. Possibilities of putting customer video testimonies on the website possibly also on the newsletters
i. Also check out twitter website building a community, zappos
5. Creating great content
a. Leading professionals say that creating great content is the best way to SEO
b. 2-3 Key phrases per page,
c. around 250 words per page, depending on the page and content
d. Place key phrases in headlines, subheadlines, and hyperlinks
e. Sprinkle the keyphrases through the copy where they fit and make sense.
6. Blogging for business
a. Ideally the largest users are the younger age group.
b. Older individuals are not doing as much blogging.
c. 2 main characteristics
i. create & publish content
ii. feedback and collection of feedback
d. build awareness
e. establishing your expertise
i. search engine friendly
ii. Linking
iii. Create the conversation
f. Linking is a huge way of getting your blog exposure.
g. Identifying your target market and then finding a way of getting into the eyes of those people. Being able to relate with our customers will help us get more traffic, leads, interest and sales revenues.
i. In having identifiable ways of measuring success and having known ROI will be a must. We must know that investing the money in this will be worth it i.e. ROI.
ii.
h. Creating blogs will help to bring attention interest to the company
i. Using blog as an instant damage control
7. Impact branding for small businesses
a. Branding is not aboutn getting your prospects to choose you over the competition. But about getting you to be viewed as the only viable solution.
i. Having a brand means being the strongest product service available in the industry.
ii. Branding for small businesses needs to focus on market niches.
iii. Your company doesn’t have to be big but the idea does.
iv. Highlight the value and not the company
v. Don’t well what you do but why it would be valuable to the customer
vi. A lot of the branding has major possibilities for us but there will be big mental obstacles to actually implement.
Is blogging effective for a B2B company?
Does blogging have an impact for B2B companies? In a market where the product is more needed less than wanted how does information in blog form actually help?!
Friday, September 19, 2008
Sarah Palin's invasion of privacy?! Are you serious?!
Tuesday, September 16, 2008
Marketing research
I would appreciate if you take a quick second just to vote on this poll, it would help me out a lot. This is the alternative cover page design to the previous. Let me know what you think thanks!
Wednesday, September 10, 2008
Preliminary marketing tests, please do this
Hey everyone,
I actually designed this template and I would like to get peoples opinions. It is actually the preliminary rough draft for a major marketing campaign, so opinions and results would be greatly appreciated, Thanks!
I actually designed this template and I would like to get peoples opinions. It is actually the preliminary rough draft for a major marketing campaign, so opinions and results would be greatly appreciated, Thanks!
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